Module 13: Hospitality and Salesmanship

Selling with Integrity

About 20 minutesProfessional Edition

In this lesson you will

  • Explain why wine sales are a form of hospitality and identify the moments in a meal when suggestion helps the guest
  • Trade a guest up ethically, in the guest's own language, without misrepresenting a wine
  • Handle incentives and measure sales performance without pressuring guests

The full lesson, its five-question quiz and the rest of the course are open to enrolled learners.

Enroll in Professional Edition, $199Compare the plans